Brand Assets
The visual experience
Customers often encounter your brand before they speak to your team. If the identity, website, photography and other materials look inconsistent or fail to explain your offering, a good business may be overlooked or misunderstood
Make your value easy to recognise.
Airbnb reported a 19% average net uplift in bookings over the following year among listings using its professional photography service, compared with other listings in its 2024–2025 analysis.
We turn brand direction into recognisable, useful materials that communicate your value across the places customers encounter you. Each assignment is defined by the assets, formats and usage requirements your business needs, with finished deliverables agreed before production begins.
Brand Asset Services
Visual Identity Design
An inconsistent look makes recognition harder.
We design logos and a connected visual system, such as colours, typography and graphic elements, that gives your business a distinctive appearance and can be applied across its touchpoints.
Brand Photography
Generic or outdated images can fail to represent the quality of your business.
We plan and produce photography of your people, products, spaces or experiences, delivering an agreed selection of edited images for defined uses.
Campaign Design
Campaigns need a recognisable idea and consistent execution across materials.
We develop creative concepts and design the agreed campaign assets, giving your team or media partners a coherent set of materials to publish and distribute.
Brand Guidelines
Even good identities become inconsistent when teams and suppliers lack clear instructions.
We document how the approved identity should be used, with practical rules and examples for consistent application across relevant materials.
Film & Video Production
Some stories are better shown than explained.
We develop and produce video content for agreed brand and communication needs, from concept and production planning to filming, editing and delivery in the specified formats.
Corporate & Sales Collateral
A strong business can lose credibility through unclear presentations and sales materials.
We develop and design company profiles, proposals, pitch decks, brochures and other agreed collateral that explain the offer and help teams present it confidently.
Website Design & Dev
A website should do more than look attractive.
We structure, design and build agreed pages around clear information, usable navigation and responsive layouts, helping visitors understand the business and take the next step. Hosting, maintenance and ongoing updates are separately agreed.
Content Creation
Good ideas lose impact when the business lacks suitable material to communicate them.
We create agreed written, visual or multimedia content that reflects your brand and serves a defined audience and channel, ready for review and use.
Packaging & Publication Design
Packaging and publications must communicate clearly while representing the brand well.
We design agreed packaging, reports, catalogues and publications with attention to information hierarchy, readability and production requirements. Printing is separately commissioned.
Research reflects the populations studied and does not predict results for individual IvyGrey clients.
Service scope, deliverables, and responsibilities are agreed upon for each engagement.